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University of Amsterdam Communication Science

University of Amsterdam

The University of Amsterdam's communication course on Coursera explores the science of human communication, persuasion, and media effects. Developed by faculty from one of Europe's leading research universities, this course covers communication theories, audience analysis, and the impact of media on society and individual behavior.

Duration

6-8 weeks

Level

Beginner

Deadline

No Deadline

🌐 Available Languages: English

📅 Last Updated: 2026-03-25

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📋 Prerequisites

No prior knowledge of communication science is needed. The course is taught entirely in English and designed for a global audience.

👥 Who Should Take This Course

• Students interested in communication, media, and journalism
• Marketing and PR professionals seeking to understand communication science
• Researchers in social sciences exploring media effects
• Anyone curious about how communication shapes society

📚 What You Will Learn

Introduction to communication science — theories and models

Persuasion and influence — how messages change attitudes and behavior

Media effects on individuals and society

Audience analysis and segmentation

Digital communication, social media, and online behavior

Research methods in communication science

🏛️ About the Institution — University of Amsterdam

The University of Amsterdam (UvA) is the Netherlands' largest university and one of Europe's most distinguished research institutions, founded in 1632. Its Amsterdam School of Communication Research (ASCoR) is the largest academic communication research institute in Europe, making UvA a global authority in communication science.

Founded

1632

Location

Amsterdam, Netherlands

Recognition

QS World Ranking ~53 | Top in Europe for Communication & Media Studies

❓ Frequently Asked Questions

Is the University of Amsterdam communication course free? ▼

The course content is free to audit on Coursera. A verified certificate requires payment through Coursera, but all video lectures and course materials are freely accessible.

What makes UvA strong in communication studies? ▼

The University of Amsterdam hosts ASCoR, Europe's largest academic communication research institute. This gives UvA unmatched depth in communication science, with world-leading researchers and cutting-edge findings integrated into their courses.

Is the course suitable for beginners? ▼

Yes, the course is designed as an introduction to communication science and requires no prior background. It is accessible to anyone interested in understanding how communication works.

🏷️ Topics

#netherlands #communication #media #social-sciences #europe #coursera

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✓ Troubleshooting FAQ

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