Digital Marketing Strategy -- Dublin City University

Dublin City University × Digital Marketing Institute

A digital marketing course from Dublin City University (DCU), one of Ireland's leading universities with a top-ranked marketing program. The course covers core digital marketing disciplines including SEO, PPC, content marketing, social media strategy, web analytics, and e-business management, drawing on DCU Business School's deep industry connections.

Duration

12 hours

Level

Beginner

Deadline

No Deadline

🌐 Available Languages: English
📅 Last Updated: 2026-03-24

📋 Prerequisites

No prior digital marketing experience is required. Basic computer literacy and internet familiarity are sufficient to get started.

👥 Who Should Take This Course

  • Marketing professionals seeking to build digital skills
  • Small business owners wanting to grow their online presence
  • Career changers exploring opportunities in digital marketing
  • Students interested in marketing and business communication

📚 What You Will Learn

1

Fundamentals of Digital Marketing Strategy

2

Search Engine Optimization (SEO) and Pay-Per-Click (PPC)

3

Content Marketing and Storytelling

4

Social Media Marketing and Community Management

5

Web Analytics and Data-Driven Decision Making

6

E-Business Management and Digital Transformation

🏛️ About the Institution — Dublin City University

Dublin City University (DCU) is a young, dynamic Irish university with a distinctive mission to transform lives and societies through education, research, and innovation. DCU Business School is ranked among the top 95 business schools in Europe and its MSc in Digital Marketing is ranked among the top 80 globally.

Founded

1975

Location

Dublin, Ireland

Recognition

Top 80 MSc Marketing Programs — QS Business Master's Rankings

❓ Frequently Asked Questions

Is this course available on the course platform?
DCU primarily partners with FutureLearn for online courses. The Digital Marketing Institute, also based in Ireland, offers related digital marketing courses on the course platform.
Can I earn a certificate for free?
You can access the course materials for free. A verified certificate may require a paid upgrade depending on the platform and program.
What career opportunities does this course prepare me for?
Graduates can pursue roles such as digital marketing specialist, SEO consultant, social media manager, content strategist, web analytics analyst, and e-commerce manager.

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Complete walkthrough with screenshots, tips, and troubleshooting

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  • Common mistakes to avoid
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