🎓 FreeCertHub
Paid Certificate Intermediate categories.business-analytics categories.data-science

Strategic Business Analytics Specialization

ESSEC Business School × Accenture

This ESSEC Business School specialization, developed in partnership with Accenture, teaches you to make efficient, profitable, data-driven business decisions. Led by Professor Nicolas Glady, you will develop four key skill sets — analytics, IT, business, and communication — using statistical techniques in R to create business intelligence insights through hands-on case studies in customer segmentation, forecasting, and lifetime value calculation.

Duration

4 months

Level

Intermediate

Deadline

No Deadline

🌐 Available Languages: English
📅 Last Updated: 2026-03-24
Enroll Now → Get Step-by-Step Guide — $9.99

📋 Prerequisites

Some background in statistics and familiarity with R or another programming language is recommended. Basic knowledge of databases and data analysis techniques such as regression, classification, and clustering is helpful.

👥 Who Should Take This Course

  • • Business analysts seeking to strengthen their data-driven decision-making skills
  • • Data scientists wanting to apply analytics in business contexts
  • • Marketing professionals interested in customer analytics and segmentation
  • • Students pursuing careers in consulting, analytics, or business intelligence

📚 What You Will Learn

1

Foundations of Strategic Business Analytics: Clustering and Relationships

2

Data Analysis Techniques: Forecasting and Communicating Results

3

Advanced Analytics with R: Customer Segmentation and Scoring

4

Marketing Analytics and Customer Lifetime Value Calculation

5

Capstone Project: Solving a Real Business Analytics Challenge with Accenture

🏛️ About the Institution — ESSEC Business School

ESSEC Business School, founded in 1907, is one of Europe's leading business schools based in France. Consistently ranked among the top business schools in Europe, ESSEC is known for its innovative approach to business education and strong industry partnerships, including its collaboration with Accenture on business analytics.

Founded

1907

Location

Cergy, France

Recognition

Top 10 European Business School — Financial Times Rankings

❓ Frequently Asked Questions

What is Accenture's role in this specialization? ▼
Accenture co-designed the third course and the Capstone Project, bringing real-world consulting challenges and industry expertise. Professor Nicolas Glady holds the Accenture Strategic Business Analytics Chair at ESSEC, ensuring tight integration between academic rigor and practical application.
Do I need to know R programming before starting? ▼
Some familiarity with R is recommended, but the specialization provides guidance on using R for statistical analysis. If you are new to R, you may benefit from taking an introductory R programming course beforehand.
What kind of certificate will I receive? ▼
Upon completing all three courses and the capstone project, you will receive a Specialization Certificate from ESSEC Business School through the course platform. This certificate can be shared on your LinkedIn profile and demonstrates your proficiency in strategic business analytics.

🏷️ Topics

#business-analytics #essec #accenture #r-programming #data-analysis #marketing-analytics #customer-segmentation

📖 Get Step-by-Step Guide

Complete walkthrough with screenshots, tips, and troubleshooting

  • ✓ Step-by-step registration walkthrough
  • ✓ Screenshot tutorials for each step
  • ✓ Common mistakes to avoid
  • ✓ Tips to complete faster
  • ✓ Troubleshooting FAQ
$9.99 — Get Step-by-Step Guide

🔗 Related Certificates

Intermediate

Financial Risk Management with R — Duke University

Duke University

Offered by Duke University on the course platform, this course teaches you how to calculate portfolio returns and quantify market risk using the R programming language. Covering Value-at-Risk (VaR) and Expected Shortfall (ES), the course provides essential skills for financial market analysts in banks, hedge funds, insurance companies, and investment firms.

⏱ 16 hours No Deadline
Intermediate

Data Science in Stratified Healthcare and Precision Medicine -- University of Edinburgh

University of Edinburgh

A data science course from the University of Edinburgh on the course platform exploring how recent advances in data science are transforming the life sciences, leading to precision medicine and stratified healthcare. Learn about different types of biomedical data and computational methods, with hands-on experience in sequence processing, image analysis, network modelling, machine learning, and natural language processing.

⏱ 20 hours No Deadline
Beginner

Google Data Analytics Professional Certificate

Google

Gain in-demand data analytics skills from Google, including spreadsheets, SQL, Tableau, and R programming. This professional certificate prepares you for entry-level data analyst roles with hands-on projects and access to Google's employer consortium of over 150 companies.

⏱ 6 months No Deadline