Google Digital Skills for Africa is a free training program designed to help individuals and businesses across Africa grow their digital capabilities. The program covers digital marketing, online presence, e-commerce, and data analytics through interactive self-paced modules.
Duration
40 hours
Level
Beginner
Deadline
No Deadline
No prior digital marketing or technical skills required. The program is designed for beginners including small business owners, job seekers, and students looking to build foundational digital skills.
The Online Opportunity — Understanding the Digital Landscape and Building an Online Presence
Search Engine Optimization (SEO) — Making Your Website Discoverable and Ranking Higher
Search and Display Advertising — Creating Effective Google Ads and Measuring Results
Social Media and Content Marketing — Building Audiences and Engaging Customers Online
E-Commerce Fundamentals — Selling Products Online and Managing Digital Transactions
Analytics and Data Insights — Using Google Analytics to Measure and Optimize Performance
Google LLC is a global technology leader providing internet services, cloud computing, and digital tools. Through its Grow with Google initiative in Sub-Saharan Africa, Google has committed to training millions of Africans in digital skills to drive economic opportunity across the continent.
Founded
1998
Location
Mountain View, California, USA
Recognition
World's Leading Technology Company
Complete walkthrough with screenshots, tips, and troubleshooting
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