Brand Management: Aligning Business, Brand and Behaviour -- University of London

University of London × London Business School

Learn brand management from London Business School's Professor Nader Tavassoli in this highly-rated course. Discover how to build brands from a broad organizational perspective, moving beyond traditional visual identity to brands as customer experiences delivered by people across the entire organization. Covers brand-led culture change, multi-brand management, and new approaches to measuring brand health.