University of Pennsylvania × Wharton School
Learn the fundamentals of marketing from three of Wharton's top faculty in the #1 ranked marketing department in the world. Covers branding, customer centricity, and practical go-to-market strategies.
Duration
12 hours
Level
Beginner
Deadline
No Deadline
No prior marketing or business knowledge required. The course is designed for beginners and covers fundamentals from the ground up.
Branding: Marketing Strategy and Brand Positioning
Customer Centricity: Building Loyalty and Lifetime Value
Go-to-Market Strategy: Communication and Pricing
Market Research and Consumer Behavior Analysis
Digital Marketing Channels and Online Engagement
Marketing Analytics and Performance Measurement
The Wharton School at the University of Pennsylvania, founded in 1881, is the world's first collegiate school of business. Consistently ranked as the #1 business school globally, Wharton's marketing department is renowned for pioneering research in consumer behavior and branding.
Founded
1881
Location
Philadelphia, USA
Recognition
#1 Business School — U.S. News (2026)
Complete walkthrough with screenshots, tips, and troubleshooting
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