Certificat Payant Débutant Marketing Digital

Spécialisation en marketing des médias sociaux — Université Northwestern

Northwestern University

Apprenez le marketing des médias sociaux à la Northwestern University. Élaborez une stratégie complète de médias sociaux couvrant la création de contenu, la gestion de communauté, la publicité payante et l'analyse sur toutes les principales plateformes.

Durée

6 months

Niveau

Débutant

Date limite

Pas de date limite

🌐 Langues disponibles: English
📅 Dernière mise à jour: 2026-03-24

📋 Prérequis

No prior marketing experience required. Basic familiarity with social media platforms like Facebook, Instagram, and Twitter is helpful.

👥 À Qui S'adresse Ce Cours

  • Marketing professionals looking to specialize in social media
  • Small business owners wanting to build their brand on social platforms
  • Content creators seeking to understand marketing strategy
  • Career changers interested in entering the digital marketing field

📚 Ce Que Vous Apprendrez

1

What is Social? Introduction to Social Media Marketing

2

The Importance of Listening in Social Media

3

Engagement and Nurture Marketing Strategies

4

Content, Advertising, and Social IMC

5

The Business of Social Media Marketing

6

Social Media Marketing Capstone Project

🏛️ À propos de l'Institution — Northwestern University

Northwestern University, founded in 1851, is a prestigious private research university located near Chicago. Its Medill School of Journalism and Kellogg School of Management are world-renowned, making it an ideal institution for marketing education.

Fondée en

1851

Localisation

Evanston, Illinois, USA

Reconnaissance

Top 10 National University — U.S. News (2026)

❓ Questions Fréquentes

Can I take this Northwestern social media marketing program for free?
Yes, you can audit the individual courses for free on the course platform to access video lectures and readings. The certificate and graded assignments require a paid subscription or financial aid.
What tools and platforms are covered in this specialization?
The specialization covers major social platforms including Facebook, Instagram, Twitter, LinkedIn, and YouTube. You will also learn to use social media analytics and management tools for campaign optimization.
How long does it take to complete this specialization?
The specialization takes approximately 6 months to complete at a suggested pace of 3-5 hours per week. It is self-paced, so you can work through the material faster or slower based on your schedule.

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