Spesialisasi Analisis Bisnis Strategis

ESSEC Business School × Accenture

Spesialisasi Sekolah Bisnis ESSEC ini, yang dikembangkan dalam kemitraan dengan Accenture, mengajarkan Anda untuk membuat keputusan bisnis yang efisien, menguntungkan, dan berdasarkan data. Dipimpin oleh Profesor Nicolas Glady, Anda akan mengembangkan empat keahlian utama — analitik, TI, bisnis, dan komunikasi — menggunakan teknik statistik di R untuk menciptakan wawasan intelijen bisnis melalui studi kasus langsung dalam segmentasi pelanggan, perkiraan, dan penghitungan nilai seumur hidup.

Durasi

4 months

Tingkat

Menengah

Batas Waktu

Tanpa Batas Waktu

🌐 Bahasa tersedia: English
📅 Terakhir diperbarui: 2026-03-24

📋 Prasyarat

Some background in statistics and familiarity with R or another programming language is recommended. Basic knowledge of databases and data analysis techniques such as regression, classification, and clustering is helpful.

👥 Untuk Siapa Kursus Ini

  • Business analysts seeking to strengthen their data-driven decision-making skills
  • Data scientists wanting to apply analytics in business contexts
  • Marketing professionals interested in customer analytics and segmentation
  • Students pursuing careers in consulting, analytics, or business intelligence

📚 Apa Yang Akan Anda Pelajari

1

Foundations of Strategic Business Analytics: Clustering and Relationships

2

Data Analysis Techniques: Forecasting and Communicating Results

3

Advanced Analytics with R: Customer Segmentation and Scoring

4

Marketing Analytics and Customer Lifetime Value Calculation

5

Capstone Project: Solving a Real Business Analytics Challenge with Accenture

🏛️ Tentang Institusi — ESSEC Business School

ESSEC Business School, founded in 1907, is one of Europe's leading business schools based in France. Consistently ranked among the top business schools in Europe, ESSEC is known for its innovative approach to business education and strong industry partnerships, including its collaboration with Accenture on business analytics.

Didirikan

1907

Lokasi

Cergy, France

Pengakuan

Top 10 European Business School — Financial Times Rankings

❓ Pertanyaan yang Sering Diajukan

What is Accenture's role in this specialization?
Accenture co-designed the third course and the Capstone Project, bringing real-world consulting challenges and industry expertise. Professor Nicolas Glady holds the Accenture Strategic Business Analytics Chair at ESSEC, ensuring tight integration between academic rigor and practical application.
Do I need to know R programming before starting?
Some familiarity with R is recommended, but the specialization provides guidance on using R for statistical analysis. If you are new to R, you may benefit from taking an introductory R programming course beforehand.
What kind of certificate will I receive?
Upon completing all three courses and the capstone project, you will receive a Specialization Certificate from ESSEC Business School through the course platform. This certificate can be shared on your LinkedIn profile and demonstrates your proficiency in strategic business analytics.

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