Sertifikat Berbayar Pemula Pemasaran Digital

Spesialisasi Pemasaran Media Sosial — Universitas Northwestern

Northwestern University

Pelajari pemasaran media sosial dari Northwestern University. Bangun strategi media sosial lengkap yang mencakup pembuatan konten, pengelolaan komunitas, iklan berbayar, dan analitik di semua platform utama.

Durasi

6 months

Tingkat

Pemula

Batas Waktu

Tanpa Batas Waktu

🌐 Bahasa tersedia: English
📅 Terakhir diperbarui: 2026-03-24

📋 Prasyarat

No prior marketing experience required. Basic familiarity with social media platforms like Facebook, Instagram, and Twitter is helpful.

👥 Untuk Siapa Kursus Ini

  • Marketing professionals looking to specialize in social media
  • Small business owners wanting to build their brand on social platforms
  • Content creators seeking to understand marketing strategy
  • Career changers interested in entering the digital marketing field

📚 Apa Yang Akan Anda Pelajari

1

What is Social? Introduction to Social Media Marketing

2

The Importance of Listening in Social Media

3

Engagement and Nurture Marketing Strategies

4

Content, Advertising, and Social IMC

5

The Business of Social Media Marketing

6

Social Media Marketing Capstone Project

🏛️ Tentang Institusi — Northwestern University

Northwestern University, founded in 1851, is a prestigious private research university located near Chicago. Its Medill School of Journalism and Kellogg School of Management are world-renowned, making it an ideal institution for marketing education.

Didirikan

1851

Lokasi

Evanston, Illinois, USA

Pengakuan

Top 10 National University — U.S. News (2026)

❓ Pertanyaan yang Sering Diajukan

Can I take this Northwestern social media marketing program for free?
Yes, you can audit the individual courses for free on the course platform to access video lectures and readings. The certificate and graded assignments require a paid subscription or financial aid.
What tools and platforms are covered in this specialization?
The specialization covers major social platforms including Facebook, Instagram, Twitter, LinkedIn, and YouTube. You will also learn to use social media analytics and management tools for campaign optimization.
How long does it take to complete this specialization?
The specialization takes approximately 6 months to complete at a suggested pace of 3-5 hours per week. It is self-paced, so you can work through the material faster or slower based on your schedule.

📖 Dapatkan Panduan Langkah demi Langkah

Panduan lengkap dengan tangkapan layar, tips, dan pemecahan masalah

  • Panduan pendaftaran langkah demi langkah
  • Tutorial screenshot untuk setiap langkah
  • Kesalahan umum yang harus dihindari
  • Tips menyelesaikan lebih cepat
  • FAQ dan pemecahan masalah
$9,99 — Dapatkan Panduan Langkah demi Langkah