Sertifikat Berbayar Pemula Bisnis & Manajemen Pemasaran Digital

Pengantar Pemasaran — Wharton School -- Universitas Pennsylvania

University of Pennsylvania × Wharton School

Pelajari dasar-dasar pemasaran dari tiga fakultas terbaik Wharton di departemen pemasaran peringkat #1 di dunia. Meliputi branding, sentrisitas pelanggan, dan strategi masuk ke pasar yang praktis.

Durasi

12 hours

Tingkat

Pemula

Batas Waktu

Tanpa Batas Waktu

🌐 Bahasa tersedia: English
📅 Terakhir diperbarui: 2026-03-24

📋 Prasyarat

No prior marketing or business knowledge required. The course is designed for beginners and covers fundamentals from the ground up.

👥 Untuk Siapa Kursus Ini

  • Business students seeking world-class marketing education
  • Entrepreneurs wanting to build strong brand strategies
  • Marketing professionals looking to refresh their fundamentals
  • MBA aspirants preparing for business school coursework

📚 Apa Yang Akan Anda Pelajari

1

Branding: Marketing Strategy and Brand Positioning

2

Customer Centricity: Building Loyalty and Lifetime Value

3

Go-to-Market Strategy: Communication and Pricing

4

Market Research and Consumer Behavior Analysis

5

Digital Marketing Channels and Online Engagement

6

Marketing Analytics and Performance Measurement

🏛️ Tentang Institusi — University of Pennsylvania

The Wharton School at the University of Pennsylvania, founded in 1881, is the world's first collegiate school of business. Consistently ranked as the #1 business school globally, Wharton's marketing department is renowned for pioneering research in consumer behavior and branding.

Didirikan

1881

Lokasi

Philadelphia, USA

Pengakuan

#1 Business School — U.S. News (2026)

❓ Pertanyaan yang Sering Diajukan

Can I take this Wharton marketing course for free?
Yes, you can audit the course for free on the course platform to access all video lectures and readings. A verified certificate is available through a paid subscription or 课程平台 Plus.
Is this part of a larger Wharton program?
Yes, this course is part of the Wharton Business Foundations Specialization on the course platform, which includes courses on marketing, accounting, operations, and finance with a capstone project.
How long does this course take to complete?
The course requires approximately 12 hours of study. It is self-paced on the course platform, so you can complete it over several weeks at your convenience.

📖 Dapatkan Panduan Langkah demi Langkah

Panduan lengkap dengan tangkapan layar, tips, dan pemecahan masalah

  • Panduan pendaftaran langkah demi langkah
  • Tutorial screenshot untuk setiap langkah
  • Kesalahan umum yang harus dihindari
  • Tips menyelesaikan lebih cepat
  • FAQ dan pemecahan masalah
$9,99 — Dapatkan Panduan Langkah demi Langkah