Certificado de Estratégia de Público Digital - Arizona State University

Arizona State University

Domine canais e análises de marketing digital com a Arizona State University. Aprenda a planejar, lançar e otimizar campanhas digitais baseadas em dados, abrangendo estratégias de pesquisa, mídia social, e-mail e marketing de conteúdo.

Duração

3 months

Nível

Iniciante

Prazo

Sem prazo

🌐 Idiomas disponíveis: English
📅 Última atualização: 2026-03-24

📋 Pré-requisitos

No prior marketing or technical experience required. Basic computer skills and internet familiarity are helpful.

👥 Para Quem é Este Curso

  • • Marketing professionals transitioning to digital marketing
  • • Small business owners wanting to grow their online presence
  • • University students pursuing careers in digital marketing
  • • Entrepreneurs looking to master online advertising and analytics

📚 O Que Você Vai Aprender

1

Digital Marketing Strategy and Campaign Planning

2

Search Engine Optimization (SEO) and Search Marketing

3

Social Media Marketing and Content Strategy

4

Email Marketing and Customer Engagement

5

Marketing Analytics, Data-Driven Decisions, and ROI Measurement

6

Audience Targeting and Digital Advertising Platforms

🏛️ Sobre a Instituição — Arizona State University

Arizona State University (ASU), founded in 1885, is one of the largest public universities in the United States. Ranked #1 in innovation by U.S. News for multiple consecutive years, ASU is known for its forward-thinking approach to digital education and marketing programs.

Fundada em

1885

Localização

Tempe, Arizona, USA

Reconhecimento

#1 in Innovation — U.S. News (2026)

❓ Perguntas Frequentes

Can I take this ASU digital marketing program for free? ▼
Yes, you can audit the individual courses for free on the course platform to access lectures and readings. A paid subscription is needed for graded assignments and the specialization certificate.
Will I earn university credit from this program? ▼
Some learners may be eligible to earn university credit through the credit-by-exam process. Check with the program details on the course platform for the latest information on credit eligibility.
How long does the specialization take to complete? ▼
The specialization typically takes about 3 months to complete at a pace of 3-5 hours per week. It is fully self-paced and can be accessed anytime on the course platform.

📖 Obter Guia Passo a Passo

Guia completo com capturas de tela, dicas e solução de problemas

  • ✓ Guia de registro passo a passo
  • ✓ Tutoriais com capturas de tela
  • ✓ Erros comuns a evitar
  • ✓ Dicas para completar mais rápido
  • ✓ FAQ e solução de problemas
US$ 9,99 — Obter Guia Passo a Passo