Certificado de Estratégia de Público Digital - Arizona State University

Arizona State University

Domine canais e análises de marketing digital com a Arizona State University. Aprenda a planejar, lançar e otimizar campanhas digitais baseadas em dados, abrangendo estratégias de pesquisa, mídia social, e-mail e marketing de conteúdo.

Duração

3 months

Nível

Iniciante

Prazo

Sem prazo

🌐 Idiomas disponíveis: English
📅 Última atualização: 2026-03-24

📋 Pré-requisitos

No prior marketing or technical experience required. Basic computer skills and internet familiarity are helpful.

👥 Para Quem é Este Curso

  • Marketing professionals transitioning to digital marketing
  • Small business owners wanting to grow their online presence
  • University students pursuing careers in digital marketing
  • Entrepreneurs looking to master online advertising and analytics

📚 O Que Você Vai Aprender

1

Digital Marketing Strategy and Campaign Planning

2

Search Engine Optimization (SEO) and Search Marketing

3

Social Media Marketing and Content Strategy

4

Email Marketing and Customer Engagement

5

Marketing Analytics, Data-Driven Decisions, and ROI Measurement

6

Audience Targeting and Digital Advertising Platforms

🏛️ Sobre a Instituição — Arizona State University

Arizona State University (ASU), founded in 1885, is one of the largest public universities in the United States. Ranked #1 in innovation by U.S. News for multiple consecutive years, ASU is known for its forward-thinking approach to digital education and marketing programs.

Fundada em

1885

Localização

Tempe, Arizona, USA

Reconhecimento

#1 in Innovation — U.S. News (2026)

❓ Perguntas Frequentes

Can I take this ASU digital marketing program for free?
Yes, you can audit the individual courses for free on the course platform to access lectures and readings. A paid subscription is needed for graded assignments and the specialization certificate.
Will I earn university credit from this program?
Some learners may be eligible to earn university credit through the credit-by-exam process. Check with the program details on the course platform for the latest information on credit eligibility.
How long does the specialization take to complete?
The specialization typically takes about 3 months to complete at a pace of 3-5 hours per week. It is fully self-paced and can be accessed anytime on the course platform.

📖 Obter Guia Passo a Passo

Guia completo com capturas de tela, dicas e solução de problemas

  • Guia de registro passo a passo
  • Tutoriais com capturas de tela
  • Erros comuns a evitar
  • Dicas para completar mais rápido
  • FAQ e solução de problemas
US$ 9,99 — Obter Guia Passo a Passo