Certificado Pago Iniciante Marketing Digital

Especialização em Marketing de Mídia Social - Northwestern University

Northwestern University

Aprenda marketing de mídia social na Northwestern University. Crie uma estratégia completa de mídia social que cubra criação de conteúdo, gerenciamento de comunidade, publicidade paga e análises em todas as principais plataformas.

Duração

6 months

Nível

Iniciante

Prazo

Sem prazo

🌐 Idiomas disponíveis: English
📅 Última atualização: 2026-03-24

📋 Pré-requisitos

No prior marketing experience required. Basic familiarity with social media platforms like Facebook, Instagram, and Twitter is helpful.

👥 Para Quem é Este Curso

  • Marketing professionals looking to specialize in social media
  • Small business owners wanting to build their brand on social platforms
  • Content creators seeking to understand marketing strategy
  • Career changers interested in entering the digital marketing field

📚 O Que Você Vai Aprender

1

What is Social? Introduction to Social Media Marketing

2

The Importance of Listening in Social Media

3

Engagement and Nurture Marketing Strategies

4

Content, Advertising, and Social IMC

5

The Business of Social Media Marketing

6

Social Media Marketing Capstone Project

🏛️ Sobre a Instituição — Northwestern University

Northwestern University, founded in 1851, is a prestigious private research university located near Chicago. Its Medill School of Journalism and Kellogg School of Management are world-renowned, making it an ideal institution for marketing education.

Fundada em

1851

Localização

Evanston, Illinois, USA

Reconhecimento

Top 10 National University — U.S. News (2026)

❓ Perguntas Frequentes

Can I take this Northwestern social media marketing program for free?
Yes, you can audit the individual courses for free on the course platform to access video lectures and readings. The certificate and graded assignments require a paid subscription or financial aid.
What tools and platforms are covered in this specialization?
The specialization covers major social platforms including Facebook, Instagram, Twitter, LinkedIn, and YouTube. You will also learn to use social media analytics and management tools for campaign optimization.
How long does it take to complete this specialization?
The specialization takes approximately 6 months to complete at a suggested pace of 3-5 hours per week. It is self-paced, so you can work through the material faster or slower based on your schedule.

📖 Obter Guia Passo a Passo

Guia completo com capturas de tela, dicas e solução de problemas

  • Guia de registro passo a passo
  • Tutoriais com capturas de tela
  • Erros comuns a evitar
  • Dicas para completar mais rápido
  • FAQ e solução de problemas
US$ 9,99 — Obter Guia Passo a Passo